Helping businesses in their marketing to save money, make money, and move their business forward ...
WHEN YOU COULD USE A LITTLE DIRECTION WITH YOUR MARKETING AND ADVERTISING SPEND
Advisory services helping small business owners gain back control of their marketing costs and manage an acceptable ROI for every marketing dollar spent
Most companies are wasting an enormous amount of money on marketing. Trying to decide what to do and where to spend your hard earned dollars has never been tougher ..... I see owners every day that are:
Overwhelmed: Too many incoming calls every day trying to sell you something. No time to watch a marketing video or read a book. Vendor overload.
Confused: Marketing is complicated and too damn confusing. Deciding what to say and where to spend your dollars is getting harder all the time.
Frustrated: No results. No idea what's working or not. Revenues are down. No idea ROI ...
No Consistancy ... Do you have a Gameplan/Strategy/Roadmap? Too much "shiny object" syndrome? And as they say on Shark Tank, do you know your numbers?
IT'S REALLY QUITE SIMPLE
What gets measured gets improved ... Peter Drucker
The Goal: Every marketing dollar spent produces an acceptable ROI.
Benefits to You: Cost reductions, increased profits and ROI, and time savings.
A simple plan to get your marketing and advertising more consistently driving the revenue you need and expect, without tech overwhelm. Guiding clients from complexity to clarity in their marketing issues, and sometimes, taking it off their plate as their "Outsourced Marketing Manager."
BRANDING & ON TARGET MESSAGING WITH IMPACT
Words, pictures, and video. What is unique about you & your company, and your story. Who do you help and what does it mean to them. Benefits.
LEAD GENERATION & CONVERSION STRATEGIES
Hundreds of strategies to draw from. We customize a plan for solid ROI and bringing the new clients that best fit your offerings.
DRIVE TRAFFIC & OPTIMIZATION SERVICES
SEO, SEM, SMM, PPC ... blah blah. We understand all the acronyms and have access to all the agency services you might ever need.
A BETTER PERFORMING WEBSITE & LANDING PAGES
Update your company website including new design & messaging optimized to show well. Landing Pages for very targeted campaigns with automation.
MANAGEMENT OF WEBSITE DEVELOPER & LEAD GENERATION VENDORS
As an Independent Marketing Advisor, I work for YOU. I have no inventory or products to sell. My goal is to be your trusted advisor for everything marketing.
GET STARTED - OFFERING WEBSITE & MARKETING AUDITS
To get started let's run a few reports to check the health of your marketing. Then we can make better decisions. These are high value and FREE to you.
Are You Getting Good Value For Your Marketing Spend?
I'm on a mission to show EVERY small business owner precisely if their marketing dollars are making or losing them money!
My advice whether we work together or not ..... If you can't measure it, STOP IT NOW!
(Save branding campaigns for the big boys)
When I was a young brash newbie sales guy in the emerging world of desktop computers and software in the early 80's ... I wished I had a few grey hairs (meaning more actual experience) to better to talk to the "C" level executives at Fortune 1000 companies.
I held my own.
I've watched technology evolve at a tremendous pace since then. Portable computers were 20 pounds. There was MS-DOS before windows. A computer with 640K ram and a 5MB disk was the cats' meow. We had pagers before cell phones. Email was all the rage. Arpanet evolved into the Internet that all thought was simply a better way to transfer data globally before a visual window called Mosaic/Netscape showed up, and the birth of websites. Wireless was just a dream. That little device in your hand has 100 times the power over bigger slower computers of the 80's .... and it provides instant access to information and people wherever they (or you) might be at any time!
I've seen a lot! And my whole life has revolved around helping people and companies to adopt new technology for business and personal growth. Even today working with my 85 year old dad to better understand "The Google," and the "Cloud." Or my 25 year old son who updates me on how his generation uses Instagram and Snapchat!
So now I'm in a perfect place. Lots of business sales and marketing knowledge to share and give back. Excitement about where technology and the Internet is going. An open mind to learn new things, and the desire to truly help folks that don't like (or understand) technology or marketing; to navigate the many challenges ahead.
And 35 years later (last 15 in digital marketing) and many hundreds of customers, I now have that grey hair, and with it the hope to continue to guide, serve and have an impact with as many as I can.
I'm looking forward to hearing YOUR story! Let's get started ...
Experience. A Simple Straightforward Approach (country doctor like). No Long Term Contracts, and I Work for YOU! ..... I partner as your trusted advisor and member of your team, first understanding your goals, and then helping to build a plan with only the services that you need. I can even manage your lead generation vendors for you. I'm always available and my fee structure supports your budget by the project or monthly retainer.
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